Iron Horse

EBOOK

Guiding Prospects from Point A to You:
A professional services guide to modern marketing.

99% of B2B marketers from professional services companies realize the benefits of account-based marketing (ABM).* While cultivating referrals from personal networks is a valuable way to acquire new customers, what happens after you’ve reached out to everyone in your rolodex?

Download this eBook for step-by-step instructions, practical tips, tools, and an insightful case study on how to implement and scale modern ABM strategies at your professional services company to effectively target online buyers, personalize your outreach efforts, and accelerate conversion.

*Source: 2024 Iron Horse Sales Effectiveness Survey 

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Companies are seeing results like these with modern marketing…

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Learn how to identify your best-fit accounts, personalize your content and messaging, and guide your prospects down the path to purchase more efficiently with our go-to-market guide to modern marketing.