TOOLKIT

The B2B Marketer's Content Strategy Toolkit 

A framework for connecting content to campaigns and 6 templates for getting it done. 

 

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You don’t need another persona worksheet; you need proven tools to execute against organizational goals with a content campaign.

Download this toolkit to get:

  • A clear framework to develop, document and deploy successful content campaigns.
  • Six proven templates for implementing this system.
  • Practical strategies to leverage the assets you have and develop those you need.
  • Scalable, repeatable tactics to manage your content program.
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Is this content strategy framework right for you?

Do you or your organization have any of the following symptoms?
  • You often create new assets by starting with format instead of function.
  • You have a lot of content but maybe not the right content.
  • You create content without knowing who it’s for.
  • You don’t place your content into the context of the buyer’s journey.
  • You equate an asset’s performance with its effectiveness.
  • You don’t plan derivative content from the get-go.
If you answered “yes” to any of the above, this toolkit will help!

 

Inside you'll find: 

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Start creating more successful content campaigns with this comprehensive system.