PANEL SESSION

Where B2B Marketing Breaks Down:

What 91 B2B Marketing Leaders Revealed About Strategy vs. Reality 

Data from 91 B2B marketing leaders at $250M+ companies reveals the six places GTM strategy breaks down and what it takes to actually execute.

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Webinars

97% of B2B marketing leaders say their GTM strategy is effective. Only 33% execute it consistently. So what's actually breaking down?

In this on-demand panel session, Uzair Dada, Founder & CEO of Iron Horse, and Genelle Kunst, VP of Growth at Demandbase, share findings from a survey of 91 senior B2B marketers at $250M+ companies and unpack the six execution gaps holding teams back.


You'll learn:

  • Why inefficient cross-team coordination is the #1 speed killer and how to fix it

  • Where paid media, content, and website personalization are failing the funnel

  • How leading teams are using AI to close the strategy-to-execution gap

Access the conversation now and see where your GTM strategy might be breaking down.

Access Now.