Blog

Drivers accelerating the shift to RevOps.
Part 1 of our series on Revenue Operations (RevOps), the increasingly critical operational alignment of sales, marketing, and customer success.
Many growth-focused companies are organizing their marketing and sales functions under one revenue umbrella headed by a Chief Revenue Officer (CRO)—and many CMOs are being tapped for the role. Iron Horse’s Monica Behncke interviews recent CMO-to-CRO convert, Latané Conant, about what the change has meant for 6Sense and her.
April 25th @ 11:00 am PT
Blog
Part 1 of our series on Revenue Operations (RevOps), the increasingly critical operational alignment of sales, marketing, and customer success.
Blog
Focus on these inputs to help business leadership optimize the revenue mix—and solidify Marketing’s position as a key contributor to growth.
Blog
3 ways B2B marketers can increase agility to drive sustainable growth in 2024.