ON-DEMAND WEBINAR

Mastering Sales Emails: Live Reviews and Expert Q&A.

Short and sweet, or longer email with lots of relevant info? Catchy subject line or something more straight-forward? Single CTA or multiple options? There are lots of ways to go about sales emails—and some are more effective than others. In this Coffee Break, we welcomed Lavender Co-Founder & COO, Will Allred to clear up some of these questions. He also took some time to live review audience-submitted sales emails and provide real-time personalized recommendations.

Originally aired on September 26, 2024

Speakers.

Will Allred • Co-Founder & COO, Lavender

Will Allred is the co-founder and COO at Lavender. Named a Top Voice in sales by LinkedIn, Will marries his perspective as "a buyer" with the billions of sales emails Lavender has analyzed to provide tactical email advice. Will has coached thousands of sellers and is always eager to lean into the psychology behind what makes email work.

Ellen Smoley • Director, Growth Marketing, Iron Horse

Ellen Smoley is a Director, Growth Marketing at Iron Horse specializing in demand generation, integrated marketing campaigns, and virtual events. Before Iron Horse, Ellen accumulated experience in various roles, including account management at a worldwide advertising company, marketing operations at a large SaaS company, and growth marketing for a tech start-up.

More Resources.

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Building the Muscle for Sales Effectiveness.

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Webinar

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The Art of breaking up: Understanding and responding to prospect signals

Get advice and insights from marketing leaders about break-up emails and being more human with potential buyers.