Navigating the Content Marketing Landscape: Insights for 2024
Content marketing technology is the #1 tool high growth companies plan to invest in to drive efficiency, retention and expansion outcomes in 2024.
But why is content marketing trending in the B2B sphere…and what does this mean for your 2024 marketing strategy?
December 12th @ 11:00 am PT
Content marketing. Love it? Hate it? Doesn’t matter, because you need it.
Buyer behaviors are changing. The market is changing. So how does your content strategy need to adapt?
We’ve invited Christine Polewarczyk, SVP Product Marketing and Research at PathFactory to join our own Barbie Mattie, VP of Growth Strategy, to discuss just that. We’ll delve into the current state of B2B content marketing and share the insights you need to thrive in 2024.
Join us December 12th at 11am PT to learn:
What marketing and sales teams need to do to adapt to changing B2B buying behaviors
New approaches to content that can help drive growth in 2024
How high growth companies are investing in content marketing tools for retention, expansion and cross-selling.
Register Now.
UZAIR DADA • FOUNDER & CEO, IRON HORSE
Uzair built Iron Horse from a startup to an award-winning growth marketing agency helping global brands build scalable integrated marketing programs. Uzair is regularly featured in Wired.com, CNET, Demand Gen Report, DM News, eMarketer, MediaPost, Native Mobile and Retail Integration, and has spoken at TechWeek, Marketo Summit and other key industry events.
CHERI HULSE • VICE PRESIDENT, STRATEGY AND RESEARCH, ON24
Cheri is a respected and results-oriented marketing and communications leader with a proven track record of moving people and programs forward. She has more than fifteen years of experience driving marketing communications, public and analyst relations and content campaigns for b-to-b companies. Cheri is a recognized thought leader in the field of marketing, in-person and digital events, marketing technology and agencies. She is a strategic and energetic team member that can quickly analyze situations and address challenges head on. She also has a superior ability to manage multiple projects and meet deadlines paired with strong writing and presentation skills and a superb attention to detail.
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