ON-DEMAND WEBINAR

Content Consumption Trends That Matter for 2024.

Understanding content consumption trends and the modern buyer’s journey can help us create better, more efficient content. Iron Horse’s Amber Keller and NetLine’s David Fortino explored the state of B2B content consumption, trends in buyer behavior, and the marketing strategies that will be successful in 2024.

Originally aired on February 13th, 2024.

Key takeaways.

1

The demand for gated B2B content is growing—rapidly.

Demand is up 77% over the past 5 years. The market is thirsty for differentiated, high-production, high-value content.

2

It’s critical to balance gated and ungated content.

Your ungated content should lead buyers to more substantial questions that can be answered in your gated content.

3

The content consumption gap is increasing.

The time between a prospect registering for a piece of content and actually consuming it is growing. Any follow-up activity needs to account for this gap.

Speakers.

David Fortino • Chief Strategy Officer, NetLine

David Fortino brings a wealth of expertise in developing strategic distribution partnerships. His core strength lies in expanding targeted and contextually relevant audiences through strategic relationships and channel partnerships spanning leading industry marketplaces.

Most recently, Fortino was Director of Business Development for NetLine, effectively growing the TradePub.com partner network to over 4,000 active and targeted distribution sites.

Amber Keller • Associate Content Director, Iron Horse

Amber Keller is an Associate Content Director at Iron Horse with 20 years experience creating and editing content for print and web. Amber works closely with our customers and internal teams to produce impeccable content that engages, informs, and drives business growth. Before coming to Iron Horse, Amber created award-winning e-learning for tech, financial services, consumer, and government sectors.

More Resources.

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Content Marketing Metrics – From Engagement to Conversion

Content marketing metrics are tricky. Here are 15 metrics to see how effective your content strategy is, as well as how to optimize.

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2023 Buyer Insights Report

When considering how to focus your company’s priorities over the next year, there’s one question that might be more important than the others—what shifts have happened with your prospects and buyers?

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High-Impact Investments B2B Decision-Makers Are Planning For 2024

Discover where the fastest growing companies are planning to invest their resources in 2024 in this replay of our December 2023 webinar.