Beyond the Hype: Building a Strategic Framework for AI Adoption.
Are you using AI like a toy or a tool? Uzair Dada and Samir Mehta show you how Iron Horse has put GenAI to work.
January 30 @ 11:00 am PT
The conversations around AI are louder than ever, especially in the marketing space. But many organizations are struggling to stop treating the tech like a toy and find a sustainable way to take advantage of its promised benefits. In trying to find that answer, they rush into AI adoption without a clear approach and framework, leading to wasted resources and missed opportunities.
In this Coffee Break, we're sharing Iron Horse's approach of thoughtful AI integration—and the frameworks we have developed along the way.
Join us to learn how to:
Build an AI Watch Team to evaluate technologies and align AI initiatives with business objectives.
Establish ethical guidelines and AI literacy programs to ensure responsible adoption.
Identify high-impact use cases to prioritize AI efforts and deliver measurable business outcomes.
Develop an empathetic change management approach that brings your entire team along on the AI journey.
This session is designed for marketing leaders and teams at any stage of their AI journey—whether exploring possibilities or accelerating implementation. Register now to discover how to transform AI from a tech buzzword into a strategic marketing asset.
