Your web visitors arrive with different needs and intent levels—yet most see identical website experiences. Smart personalization can significantly boost conversions and accelerate pipeline, but getting started can feel overwhelming.
We’re teaming up with the Webflow team on May 29 to cut through the complexity of website personalization. You'll discover practical starting points and the tools you need to create customized experiences that drive measurable results.
Guy Yalif is a seasoned B2B SaaS executive with over 20 years of go-to-market experience. As the co-founder and CEO of Intellimize (acquired by Webflow), Guy brings a unique perspective from his journey through iconic companies like Microsoft, Yahoo, and Twitter, as well as his background in aerospace engineering. Guy holds a bachelor’s degree in Mechanical and Aerospace Engineering from Princeton University and an MBA from Stanford University.
Ellen Smoley is a Director, Growth Marketing at Iron Horse specializing in demand generation, integrated marketing campaigns, and virtual events. Before Iron Horse, Ellen accumulated experience in various roles, including account management at a worldwide advertising company, marketing operations at a large SaaS company, and growth marketing for a tech start-up.