Smarter, Not Harder: How Marketers Can Drive Sales Efficiency.

Everyone wants to make sure sales and marketing are “aligned”, but that means more than just moving around your org chart. Watch Nancy Maluso and Maria Gianotti to learn how getting sales and marketing on the same page can drive efficiency throughout your organization.


Everyone loves when sales and marketing get along. The sales team gets leads they can close, the marketing team sees the work they do translate into the company’s bottom line. It’s a win-win.

There’s a lot of talk about how to get marketing and sales to play nice. We hear less conversation about how marketers can make that collaboration more efficient—not just working with sales, but working better with sales.

That’s the goal of this Coffee Break. We’re brought in Nancy Maluso, Chief Marketing & Strategy Officer at Edgio, to dive into the ways marketing and sales leaders can bring more efficiency to their work (and speed up sales in the process).

Nancy was joined by Maria Gianotti, Iron Horse’s Senior Director, Growth Marketing, to break down:

  • How finding efficiency leads to increased effectiveness for both sales and marketing
  • Why maintaining consistent messaging between sales and marketing can save your team headaches
  • The secret superpower fully aligned sales and marketing teams have—and what unlocking it can mean for your business

Watch Now.


Uzair built Iron Horse from a startup to an award-winning growth marketing agency helping global brands build scalable integrated marketing programs. Uzair is regularly featured in Wired.com, CNET, Demand Gen Report, DM News, eMarketer, MediaPost, Native Mobile and Retail Integration, and has spoken at TechWeek, Marketo Summit and other key industry events.

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Cheri is a respected and results-oriented marketing and communications leader with a proven track record of moving people and programs forward. She has more than fifteen years of experience driving marketing communications, public and analyst relations and content campaigns for b-to-b companies. Cheri is a recognized thought leader in the field of marketing, in-person and digital events, marketing technology and agencies. She is a strategic and energetic team member that can quickly analyze situations and address challenges head on. She also has a superior ability to manage multiple projects and meet deadlines paired with strong writing and presentation skills and a superb attention to detail.