Companies “have to be present in the right watering holes”, as the number of channels a prospect uses in their research process has gone from 5 to 10.
Lessons from B2C: Do “personalization” right by reacting to prospects' engagement profile, not just automating based on their demographics.
To B2B companies producing lots of content: Make sure you’re measuring how people are engaging with your content and if it’s actually delivering value.
If there’s one thing that marketers should take away from this is sometimes you gotta slow down to go fast.
Uzair is Founder and CEO of Iron Horse. Over the last 25 years, Uzair has built Iron Horse from a startup to an award-winning growth marketing agency helping global brands build scalable integrated marketing programs. His areas of expertise include building and executing B2B and Developer Marketing programs focused on emerging technology areas like AI, Big Data, IoT, game development and developer tools.
Nick is senior marketing, business development and strategy executive with a track record of delivering growth and success in both start-up and B2B enterprise environments.