Research Brief

The Three Forces Driving Lackluster Marketing

Despite the widespread use of personas to align on audience, technology to reach customers where they’re at, and metrics to identify what’s working and what isn’t, poor marketing experiences are just as common as good ones.

The drive toward personalization is getting in the way of your company’s growth.



Our examination of hundreds of current marketing messaging, offers and engagements revealed a need for a conscious effort to scale back existing practices and realign on a more one-to-one, human-to-human approach.

Download this research brief to learn:

  • What forces are driving lackluster marketing
  • How to identify problems in your current marketing practices
  • How to shift course to human-to-human marketing  

Download report.