We know prospects and accounts want more personalized content and resources, and while account-based marketing (ABM) enables a high level of personalization to reduce wasteful resourcing and increase sales pipeline, so few organizations are realizing its potential. So, what works (and what doesn't work) for ABM?
Watch this ABM-focused Coffee Break discussion between Uzair Dada, Founder & CEO of Iron Horse, and Stephanie Stahl, General Manager at Content Marketing Institute. Together, these two marketing savants will inform your ABM strategy and content, lending guidance on where to invest your money and resources and how to humanize your approach.
In this session, we cover:
As General Manager of CMI, I lead the brand’s event and digital operations – and get to work with the best team on the planet! Previously, I served as VP of Content Marketing for UBM’s Technology portfolio, providing strategic guidance on content development, content optimization, audience engagement, and go-to-market platforms for our technology clients. I’ve worked for UBM, which is now owned by Informa, for more nearly three decades, helping shape new multimedia content and event offerings. I live in the Washington, DC area with my husband and we enjoy spending time taking care of our many pets and visiting our two daughters on their college campuses.
Uzair built Iron Horse from a startup to an award-winning growth marketing agency helping global brands build scalable integrated marketing programs. Uzair is regularly featured in Wired.com, CNET, Demand Gen Report, DM News, eMarketer, MediaPost, Native Mobile and Retail Integration, and has spoken at TechWeek, Marketo Summit and other key industry events.