Guide

CONNECTING EVENT & ABM STRATEGIES

When it comes to connecting with high-value leads and target accounts, there’s no substitute for events. But how do you make sure you are leveraging these event interactions to advance your ABM strategies?

 

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Featuring insights from ABM experts from Demandbase, Forrester and Oracle Expert Services, and a use case example from Cognizant, this guide is a primer on turning events into relationship and revenue acceleration opportunities for high-value accounts.

Access this interactive guide to learn how top B2B brands are using events as a springboard for:

  • Identifying the right target accounts
  • Understanding the needs of those accounts
  • Defining a plan for engaging individuals from those accounts at events
  • Continuing engagement in a relevant and personalized way after the event

Read the guide.