---
title: ABM Strategies for Events | Guide
description: How B2B companies are leveraging the power of events to advance their account based marketing programs.
image: https://info.ironhorse.io/hubfs/IHRC-DGRReport-1.jpg
---

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### Guide

# CONNECTING EVENT & ABM STRATEGIES

When it comes to connecting with high-value leads and target accounts, there’s no substitute for events. But how do you make sure you are leveraging these event interactions to advance your ABM strategies?

 

![DGRLPImg](https://info.ironhorse.io/hs-fs/hubfs/DGRLPImg.png?width=536&name=DGRLPImg.png)

 

Featuring insights from ABM experts from Demandbase, Forrester and Oracle Expert Services, and a use case example from Cognizant, this guide is a primer on turning events into **relationship and revenue acceleration opportunities** for high-value accounts.

Access this interactive guide to learn how top B2B brands are using events as a springboard for:

- Identifying the right target accounts
- Understanding the needs of those accounts
- Defining a plan for engaging individuals from those accounts at events
- Continuing engagement in a relevant and personalized way after the event

## Read the guide.

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