CONNECTING EVENT & ABM STRATEGIES

When it comes to connecting with high-value leads and target accounts, there’s no substitute for events. But how do you make sure you are leveraging these event interactions to advance your ABM strategies?

Featuring insights from ABM experts from Demandbase, Forrester and Oracle Expert Services, and a use case example from Cognizant, this guide is a primer on turning events into relationship and revenue acceleration opportunities for high-value accounts.

Access this interactive guide to learn how top B2B brands are using events as a springboard for:

• Identifying the right target accounts
• Understanding the needs of those accounts
• Defining a plan for engaging individuals from those accounts at events
• Continuing engagement in a relevant and personalized way after the event