Sales and Marketing Alignment: The (Not-So) Secret Ingredient for Meeting Today’s Buyer Expectations

To win in the ever-evolving B2B buying environment, it’s imperative that sales and marketing teams work together, inform each other, and focus on intent data that reveals what buyers want in order to meet the expectations of today’s digitally savvy target customer.

Turns out, this is easier said than done.

Change management is a powerful tool for aligning these two teams, but then what? 

In this follow-up to their Sales Hacker Masterclass on creating sustained sales and marketing alignment, Iron Horse CEO Uzair Dada and Outreach’s Tonille Miller are back with a “choose your own adventure” type session. These two experts will go through common customer engagement scenarios and discuss how sales reps can guide target prospects through the buying process more effectively, while polling the audience for feedback along the way. 

Don’t miss this interactive session where you’ll learn:

• What it looks like when marketing and sales work together—and what happens when they don’t
• How to apply change management principles to real-world scenarios
• Concrete steps marketing and sales can take together to better engage digital-first customers