ON-DEmand Webinar

Understanding What Buyers Want: Digging into B2B Content Consumption Data

Learn what B2B content consumption data tells us about how to create successful content in 2022.


The hope that the pandemic would cause society to slow down and recalibrate has proven naive. Instead, B2B content consumption increased dramatically for the second year in a row—reflecting what most marketers already know in their gut: B2B organizations continue to face new challenges from the pandemic to which they need to rapidly adapt in order to grow. Practitioners and executives alike are turning more and more to content to answer the question, “What do I do now?”

As content consumption increases, so does the importance of having simple but thorough content for multiple audiences at every stage of the funnel. But “content” is a vast category. For marketers wondering where to focus their resources, NetLine’s 2022 State of B2B Content Consumption and Demand Report for Marketers can provide some answers. To produce the report, NetLine examined data from more than 4.6 million interactions to understand the how, the what and the who of content consumption, and what it all means for where to go next.

Join us on April 28th at 11am PT for a coffee break discussion between Iron Horse’s Amber Keller and David Fortino, Chief Strategy Officer at NetLine. They’ll dig into the what NetLine’s findings say about: 

  • Who to target with your content
  • Which content formats generate the most interest
  • How to understand intent from content consumption
  • How to address the need for “more” without overwhelming your audience

Watch now.


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David Fortino • Chief Strategy Officer, NetLine

David is the Chief Strategy Officer at NetLine Corporation where he is responsible for the strategic direction and adoption of NetLine's content-centric buyer engagement platform. He brings more than 15 years’ experience managing the development of content distribution, audience monetization, and digital marketing/targeting platforms.

Amber Keller • Associate Content Director, Iron Horse

Amber is an Associate Content Director at Iron Horse with 20 years experience creating and editing content for print and web. Amber works closely with our customers and internal teams to produce impeccable content that engages, informs, and drives business growth. Before coming to Iron Horse, Amber created award-winning e-learning for tech, financial services, consumer, and government sectors.