How to Connect When You Can't: Energize your Sales Team with a Virtual SKO

Avoid cancelling your SKO and learn ways to convert to virtual that will still make the event feel special.


The sales kickoff (SKO) is a time to motivate, educate, entertain and celebrate your sales team. Historically, these events have been lavish affairs with lots of swag, expensive dinners, group activities, education, and a heavy emphasis on networking. But, with the pandemic still rearing its head and varying comfort levels in terms of traveling and large group gatherings, many organizations are still faced with either cancelling their annual sales meeting, or converting to virtual.

Although virtual may seem like a poor substitute to these special events your sales team is used to, we’d make the case that a virtual SKO can actually set them up for better results (especially if they’re involved in remote selling).

Join us for a coffee break discussion between Iron Horse colleagues Ellen Smoley, Sr Digital Marketing Manager and Stephanie Siemens, Sr Digital Marketing Associate and Virtual SKO Lead for a look behind the scenes at a recently executed client sales kickoff.
The duo will go over…

  • How the team pivoted from a mostly in-person hybrid event to a fully virtual experience in just two weeks

  • Advantages of a virtual sales meeting

  • Key in-person elements and their virtual counterparts

  • The importance of identifying your “why” that connects education and emotion

Watch now.


Ellen Smoley • Sr Digital Marketing Manager, Iron Horse

Ellen is a Senior Digital Marketing Manager at Iron Horse specializing in demand generation, integrated marketing campaigns, and virtual events. Before Iron Horse, Ellen accumulated experience in various roles, including account management at a worldwide advertising company, marketing operations at a large SaaS company, and growth marketing for a tech start-up.

Screen Shot 2020-08-26 at 5.51.18 PM
Stephanie Siemens • Sr Digital Marketing Associate, Iron Horse

Stephanie is a Senior Digital Marketing Associate at Iron Horse specializing in virtual events and skilled in event management, communication, and various systems. Before coming to Iron Horse, Stephanie worked in healthcare as an Events Specialist, tasked with coordinating and executing live and virtual events, as well as working cross-functionally between teams on various digital marketing campaigns.