The sales kickoff (SKO) is a time to motivate, educate, entertain and celebrate your sales team. Historically, these events have been lavish affairs with lots of swag, expensive dinners, group activities, education, and a heavy emphasis on networking. But, with the pandemic still rearing its head and varying comfort levels in terms of traveling and large group gatherings, many organizations are still faced with either cancelling their annual sales meeting, or converting to virtual.
Although virtual may seem like a poor substitute to these special events your sales team is used to, we’d make the case that a virtual SKO can actually set them up for better results (especially if they’re involved in remote selling).
Join us for a coffee break discussion between Iron Horse colleagues Ellen Smoley, Sr Digital Marketing Manager and Stephanie Siemens, Sr Digital Marketing Associate and Virtual SKO Lead for a look behind the scenes at a recently executed client sales kickoff. The duo will go over…
How the team pivoted from a mostly in-person hybrid event to a fully virtual experience in just two weeks
Advantages of a virtual sales meeting
Key in-person elements and their virtual counterparts
Ellen is a Senior Digital Marketing Manager at Iron Horse specializing in demand generation, integrated marketing campaigns, and virtual events. Before Iron Horse, Ellen accumulated experience in various roles, including account management at a worldwide advertising company, marketing operations at a large SaaS company, and growth marketing for a tech start-up.
Stephanie is a Senior Digital Marketing Associate at Iron Horse specializing in virtual events and skilled in event management, communication, and various systems. Before coming to Iron Horse, Stephanie worked in healthcare as an Events Specialist, tasked with coordinating and executing live and virtual events, as well as working cross-functionally between teams on various digital marketing campaigns.