---
title: Webinar | Run Event-driven Campaigns
description: "Experts from Bizzabo, ON24 and Iron Horse share how to \nimprove engagement & drive ROI with integrated campaigns across physical and digital channels. Watch replay."
image: https://info.ironhorse.io/hubfs/Webinars-On24.png
---

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### On-Demand Webinar

# How to Run Event-driven Campaigns across Digital & Physical Channels

### Presenters

![uzair-dada-2](https://info.ironhorse.io/hubfs/uzair-dada-2.jpg)

**Uzair Dada**

Founder & CEO of Iron Horse & atEvent

![0-1-2](https://info.ironhorse.io/hubfs/0-1-2.jpg)

**Brandon Rafalson**

Head of Editorial, Bizzabo

![0-2](https://info.ironhorse.io/hubfs/0-2.jpg)

**Cheri Keith**

Head of Strategy, ON24

---

 

Which is better for engaging with and driving accounts to close: in person or digital interactions?

The answer: both. As we look to a future that includes virtual, hybrid and physical events—along with webinars and other digital experiences—it’s more important than ever to create an integrated event strategy across physical and digital channels.

Hear from experts at Iron Horse, Bizzabo, and ON24 about how to sync efforts across physical and digital channels to improve engagement and drive ROI.

Watch the replay to learn: 

- Similarities and differences between the impact of physical and digital events
- Why events, whether physical or digital, are so important to demand gen
- How to create human connections with your audience, whether in person or online.

*Note: Although this webinar was recorded before the shutdown of in-person events due to COVID-19, it is even more relevant now that virtual events have become such a critical part of the event landscape.*

## Watch the replay.

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