Your Event Is Over, Now What?

Events are the ideal source of person-to-person interactions. But what happens at the event is just the beginning.

Whether you’re planning to get back to in-person as soon as possible, pivoting to hybrid, or sticking with virtual events for the foreseeable future, your post-event strategy is a critical piece of your integrated event campaign.

In this pre-COVID webinar, leaders from Iron Horse, SiriusDecisions, and Conversica discussed what makes and breaks a post-event strategy and shared their key action items for improving the effectiveness of post-event campaigns.

Watch the replay to learn best practices for:

• Post-event segmentation and routing
• Using intent data from events to inform personalized follow-up 
• Creating integrated event campaigns
• Analyzing event performance over the long term