On-Demand Webinar

A Digital Marketer’s Guide to Navigating CCPA

Speakers

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Boris Segalis

Partner, Vice Chair Cyber/Data/Privacy,
Cooley

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Bryn Powell

Director, Demand Gen
ON24

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Uzair Dada

CEO
Iron Horse

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Ellen Smoley

Growth Marketing Manager
atEvent

California Consumer Privacy Act (CCPA) is here and digital marketers should be prepared. The Privacy landscape is evolving, and that's going to require important adjustments to your integrated marketing strategy, but what does that mean?

We partnered with Iron Horse Interactive, ON24, as well as Boris Segalis of Cooley, one of the formidable leaders in the privacy space. We covered core marketing use cases and practical lessons on how to navigate CCPA law, and answered the most pressing questions digital marketers need to answer before the 1/1/2020 deadline.


In this webinar, you'll walk away with: 

  • An overview of the requirements and technicalities of CCPA
  • A breakdown of how CCPA affects integrated marketing tactics
  • An action plan for ensuring compliance with CCPA
  • Examples of compliance from digital marketers

Watch the replay.