Consumer privacy laws are not going anywhere, and companies need to make the proper adjustments to become compliant sooner, rather than later.
The California Consumer Privacy Act (CCPA) has shaken up the business world, and digital marketers should be compliant with this consumer privacy law and prepared for more to come. The Privacy landscape is evolving, and that's going to require important adjustments to your integrated marketing strategy. If you're like most marketers, you may be asking, "what does that mean, exactly?"
To answer that question, we partnered with Iron Horse, ON24, and Boris Segalis of Cooley, one of the formidable leaders in the privacy space. We held a detailed discussion that covered core marketing use cases and practical lessons on how to navigate the California Consumer Privacy Act while answering the most pressing questions digital marketers needed to address before the 1/1/2020 deadline and continue to practice heading into the future.
Watch our on-demand webinar to learn everything you and your company needs to know about CCPA and walk away with:
An overview of the requirements and technicalities of CCPA
A breakdown of how CCPA affects integrated marketing tactics
