Whether in-person or virtual, events continue to be one of the most effective marketing and sales channels. In addition to providing important and exciting experiences for attendees, events produce a wealth of insights about attendees interests and preferences.
This data can be especially helpful in advancing enterprise B2B ABM strategies. However, it takes foresight and planning to be able to capture and make use of event data in this way.
Watch this on-demand webinar with Iron Horse and SiriusDecisions to learn how to incorporate data from your events into your Account-Based Marketing strategy. Give sales more context about leads from target accounts, improve workflow, and accelerate sales.
Watch the replay to learn:
Event marketing tips for connecting with target accounts at events
Pre, at, and post-event strategies to boost your ABM outcomes
Key data and metrics you should focus on to optimize your ABM strategy
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