Host:
Andrew Warren-Payne, Marketing2Marketers
Panelists:
Tessa Barron, VP, Marketing, ON24
David Fortino, SVP, Audience and Product, Netline
Jay Famico, Chief Research Officer, Iron Horse
Matt Heinz, President, Heinz Marketing
The sales and marketing relationship can feel like an endless blame game. How often have your two teams disagreed on almost everything, seemingly unable to find common ground?
Sales: "You're not giving sales enough leads!"
Marketing: "You're not helping us build an ideal customer persona!"
Sales: "Quantity!"
Marketing: "Quality!"
What's even more frustrating is that the root of the conflict is often not even performance-related. The lack of communication, disparate technology systems, data silos, different metrics, and separate goals are the most common contributors to friction between our two organizations. Poor alignment practices disconnect sales and marketing at every point and gone unchecked these issues can cause a great deal of animosity.
So, how can marketers get ahead of these issues before they happen and truly partner with sales, earning the kudos they so deserve?
Tune in for the on-demand discussion to find out. Hear from seasoned marketing leaders at Heinz Marketing, Iron Horse, Netline, and ON24 to learn how to create a successful marketing and sales relationship, including:
- How to manage key stakeholders and goals on both sides
- What tools and techniques make for an efficient sales hand over
- Marketing qualification do’s and don’ts
- Tips and tricks for effective sales communication
- Proven ways for marketing to add value to a salesperson’s day-to-day
