AEO for Demand Gen Teams: What Actually Works

AEO isn't a checklist.

Teams chasing tactics—more FAQs, more schema, more AI content—are treating AEO as a channel instead of a system-level shift. That's how you fall behind.

Most visibility happens off your site.

85% of citations in AI-generated answers come from third-party sources. Your off-site authority now matters more than it ever did in traditional SEO.

Content decay is real.

Rankings settle, then drift. Webflow runs two-week refresh cycles on priority pages. Keeping content current is what separates a spike from sustained visibility.