WEBINAR

Intent Data in Action: 6 Strategies for Customer Success, Marketing, and Sales.

When a target account shows intent signals, how should your revenue teams respond? Iron Horse Director of Growth Marketing, Ellen Smoley, and Senior Manager of Demand Generation at NetLine, Josh Baez, discuss use cases across marketing, sales, and customer success outlining how GTM teams leverage intent data to engage key decision-makers.

July 25th @ 11:00 am PT

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Webinars

Sure, intent data provides valuable insights into the engagement and behaviors of your target accounts by aggregating the activities of multiple buyers within them. 

But while it’s exciting to know that a company is showing interest in your services, honing in on individual decision-makers can be like finding a needle in a digital haystack!

That’s why a comprehensive understanding of intent data, across various levels, is essential for marketing and sales effectiveness, and customer success. 

Join Iron Horse Director of Growth Marketing, Ellen Smoley, and Senior Manager of Demand Generation at NetLine, Josh Baez, on July 25 to gain intent data insights and learn:

  • How to go beyond traditional account-level intent data to gain a comprehensive view of individual buyer behavior
  • Real-world use cases across marketing, sales, and customer success outlining how GTM teams leverage intent data
  • Practical tips for establishing ownership within your organization to effectively drive alignment initiatives
  • The latest trends and statistics highlighting the importance of diverse data sources, plus strategies for effective data integration
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Josh Baez • Sr. Manager, Demand Generation, NetLine

Josh Baez is results-driven and buyer-obsessed. He is a creative and passionate marketing leader who brings with him a wealth of expertise to surface new ideas, overcome challenges, drive change, and create enduring and meaningful relationships with every person he works with.

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Ellen Smoley • Director, Growth Marketing, Iron Horse

Ellen Smoley is a Director, Growth Marketing at Iron Horse specializing in demand generation, integrated marketing campaigns, and virtual events. Before Iron Horse, Ellen accumulated experience in various roles, including account management at a worldwide advertising company, marketing operations at a large SaaS company, and growth marketing for a tech start-up.

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