B2B Content That Converts: How to Give Your Audience What They Really Want.
What’s the best way to make sure your content hits the mark with your audience? There isn’t one right answer, but there are specific tactics you can use to consistently produce audience-forward content that will drive your buyers down the funnel.
October 24 @ 11:00 am PT
57% of B2B marketers view creating the right content for their audience—as opposed to enough content—as a challenge.
In a saturated marketplace, if your content doesn’t resonate with your audience, it may as well not exist. Marketers need a proven, repeatable playbook to ensure their content is hitting the mark.
Join us October 24 at 11am PT for a live conversation with ZoomInfo’s Meghan Barr. We’ll be discussing what goes into successful content creation, including:
How to get crystal clear on the purpose of each asset
Riding the wave of successful content to extend its life
The best approach to uncovering your audience’s questions
Save your spot today!
Meghan Barr • VP Communications and Marketing, ZoomInfo
Meghan Barr is a journalist-turned-communications executive with 20 years of experience in telling stories that have reached millions of people across the globe. Her superpower is authentic storytelling — capturing the voice of a company, its people, and why it matters. She joined ZoomInfo shortly after its IPO and has built a team of 30 storytellers across brand, content, and communications as the company more than doubled in size and surpassed $1.2 billion in annual revenue. Under her leadership, ZoomInfo launched its first brand campaigns, its go-to-market plays franchise, and a LinkedIn newsletter that has more than 50,000 subscribers and counting.
Amber Keller • Content Director, Iron Horse
Amber Keller is Content Director at Iron Horse with 20 years experience creating and editing content for print and web. Amber works closely with our customers and internal teams to produce impeccable content that engages, informs, and drives business growth. Before coming to Iron Horse, Amber created award-winning e-learning for tech, financial services, consumer, and government sectors.
