ON-DEMAND WEBINAR

Buying group success: Filling in data and content gaps

It's no secret that marketing to the buying group is best practice, but it's been long understood as something that's too hard to execute. That’s no longer true. In this Coffee Break we showed you why—and how you can leverage today’s tools and resources to make your buying group strategy really work. 

Originally aired on December 12, 2024

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Webinars

Speakers.

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John Steinert • CMO, Informa TechTarget

John Steinert is CMO of Informa TechTarget where he focuses on helping enterprise tech companies accelerate growth from R&D through ROI. His career has spanned the globe and the marketing disciplines alike with significant stops at global agencies and with Fortune 500 companies. By combining real passions for quality content, continuously improving process and meaningful results, he’s built a notable reputation with hardware, software and services businesses of all sizes and trajectories. 

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Uzair Dada • Founder & CEO, Iron Horse

Uzair Dada is Founder and CEO of Iron Horse. Over the last 25 years, Uzair has built Iron Horse from a startup to an award-winning growth marketing agency helping global brands build scalable integrated marketing programs. His areas of expertise include building and executing B2B and Developer Marketing programs focused on emerging technology areas like AI, Big Data, IoT, game development and developer tools.

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