Content marketing metrics are tricky. Here are 15 metrics to see how effective your content strategy is, as well as how to optimize.
The demand for gated B2B content is growing—rapidly.
Demand is up 77% over the past 5 years. The market is thirsty for differentiated, high-production, high-value content.
It’s critical to balance gated and ungated content.
Your ungated content should lead buyers to more substantial questions that can be answered in your gated content.
The content consumption gap is increasing.
The time between a prospect registering for a piece of content and actually consuming it is growing. Any follow-up activity needs to account for this gap.