WEBINAR

Transitioning from CMO to CRO: Insights from the Front Lines.

Many growth-focused companies are organizing their marketing and sales functions under one revenue umbrella headed by a Chief Revenue Officer (CRO)—and many CMOs are being tapped for the role. Iron Horse’s Monica Behncke interviews recent CMO-to-CRO convert, Latané Conant, about what the change has meant for 6Sense and her.

April 25th @ 11:00 am PT

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Webinars

There's more to making the transition from being a CMO to a CRO than just changing your email signature. Whether you're in the process of updating your business cards or considering a career change, our next webinar shines a light on everything you need to know about being a CRO vs a CMO, straight from someone who's just made the switch themselves.

Join Iron Horse Chief Growth Officer Monica Behnke and (newly minted) 6sense CRO Latané Conant on April 25 to get valuable insight and learn:

  • Why so many CMOs are considering—and being considered for—the switch
  • The biggest surprises along the way
  • How CROs are thinking about marketing—and what you can learn even if you aren't changing roles
  • How to pitch your CEO on the shift—and get them to say "yes."

Register Now.

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UZAIR DADA • FOUNDER & CEO, IRON HORSE

Uzair built Iron Horse from a startup to an award-winning growth marketing agency helping global brands build scalable integrated marketing programs. Uzair is regularly featured in Wired.com, CNET, Demand Gen Report, DM News, eMarketer, MediaPost, Native Mobile and Retail Integration, and has spoken at TechWeek, Marketo Summit and other key industry events.

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CHERI HULSE • VICE PRESIDENT, STRATEGY AND RESEARCH, ON24

Cheri is a respected and results-oriented marketing and communications leader with a proven track record of moving people and programs forward. She has more than fifteen years of experience driving marketing communications, public and analyst relations and content campaigns for b-to-b companies. Cheri is a recognized thought leader in the field of marketing, in-person and digital events, marketing technology and agencies. She is a strategic and energetic team member that can quickly analyze situations and address challenges head on. She also has a superior ability to manage multiple projects and meet deadlines paired with strong writing and presentation skills and a superb attention to detail.

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