Transitioning from CMO to CRO: Insights from the Front Lines.

Many growth-focused companies are organizing their marketing and sales functions under one revenue umbrella headed by a Chief Revenue Officer (CRO)—and many CMOs are being tapped for the role. Iron Horse’s Chief Growth Officer, Monica Behncke, interviews recent CMO-to-CRO convert, Latané Conant, about what the change has meant for 6Sense and her.

Originally aired on April 25th, 2024.