Webinar
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Transitioning from CMO to CRO: Insights from the Front Lines.
Discover what it’s like to go from CMO to Chief Revenue Officer (CRO) at 6sense, and what you should know if you’re considering a career change.
Mastering account-based marketing (ABM) principles isn’t easy—but it’s worth it. Iron Horse VP of Growth Strategy, Barbie Mattie, and Forrester’s Terry Flaherty discuss proven methods (and data) that reveal how high-growth companies closely align their marketing and sales functions, and effectively target buying group opportunities to drive revenue.
May 30th @ 11:00 am PT
Webinar
Discover what it’s like to go from CMO to Chief Revenue Officer (CRO) at 6sense, and what you should know if you’re considering a career change.
Blog
Learn why Revenue Operations (RevOps) has become the critical component for operational alignment of sales, marketing, and customer success.
Blog
Focus on these inputs to help business leadership optimize the revenue mix—and connect Marketing’s activities to pipeline growth.