Succeeding in a Self-Serve World: How to Get Your Prospects to Sell Themselves.

If prospects want to be left alone during their buying decision, how do you make sure your company stands out?

Earlier this year, Iron Horse released our State of Enterprise B2B Technology Marketing 2022 Benchmark report, which included information on the shift to a self-serve buyer’s journey. Basically, your prospects don’t want to be sold to⏤ they want to come to a decision on their own. 

Our friends at TrustRadius just released their own report, focused on how the self-serve journey is changing the sales process in the software space. 

Now, we’re bringing together the minds behind those reports to offer a comprehensive look at everything your company needs to know about this shift in how your prospects buy. 

Join us for our next Coffee Break on Jun 8, 2023 at 11 a.m. PT to learn:

• How you can best position your company to be the solution your prospects settle on after their self-serve journey.
• Where you need to be to make sure you get found by your target audiences.
• Which stages of the journey won’t be self-serve and what you’ll need to do when your prospect reaches out.

Our experts will also take your questions, so jot down a few notes, get your cup of coffee ready, and take a break from your work to focus on the future of how we’ll do business.