Connecting With Your Audience: A Marketer's AMA.


Back by popular demand, we hosted another Ask Marketers Anything Coffee Break. This time, we brought together experts from Intentsify, Drift, and Postal to answer the audience’s burning questions on the ever-present challenge of reaching and engaging your target audiences. 

Originally aired on August 24th, 2023.

Rather read a transcript of the session?

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Key takeaways.


Use AI to automate routine marketing writing tasks. 
(Like email copy & subject lines) You’ll get 70% of the way and can fill in the rest using your human empathy. 


Use intent data throughout the pipeline. 
This will help inform 1) your target account list, 2) content & messaging selection, and finally 3) demand gen campaigns.


Try a unique gifting campaign.
Send custom kits (i.e. picnic or coffee) for prospects already in your pipeline to thank them for their time after a call or demo.