Feeling like your videos are too vanilla? Join us for a lively two-course web event focused on video strategy and execution. Watch two demand gen marketers use their best recipes to build a video marketing strategy from scratch--and get everything you need to put them to work in your own kitchens campaigns.
September 25 @ 10:00 am PT
Part 1 - The Showcase: Two demand gen experts will share their best recipe for using video to drive demo sign-ups as part of a larger campaign.
They'll cover:
How they’ll use video to amplify their broader marketing message
What their video creation workflow looks like—and where AI might play a role
How they’d leverage derivative content strategies to stretch their video efforts even further.
Part 2 - The Reception: Two marketing leaders will join to debrief the Showcase and discuss the overall state of video marketing.
They’ll explore:
How AI is continuing to shape the industry
Why any video is better than no video (and how to get our of your own way)
How to start small, no matter where you are in your video marketing journey
