[Webinar] Cast a Smart Net, Not a Wide Net: Tips for Successfully Understanding Personas and Buying Groups
A good go-to-market strategy includes being obsessed with your customers and your ICP.
Focusing on anything else results in wasted resources.
Focus on “problem-solution-benefit” rather than price.
When you show prospects how you’ll help them succeed, price becomes less of a problem for them.
Sales and Marketing alignment is imperative.
If your teams aren’t pulling in the same direction, the results you want to see are essentially impossible.
In volatile market conditions, you don’t need to just be flexible, you need to be efficient. Sales and marketing need to be completely aligned.