The Go-to-Market Showdown.

Learn how to identify gaps, fine-tune your GTM formula, and drive exponential growth for your business in this replay of Drift’s recent event The GTM Lab: Chain Reaction. It’s too late to vote, but cheer on our CEO Uzair Dada as he works his way through the competition.
Originally aired on April 7th, 2023.

Key takeaways.


A good go-to-market strategy includes being obsessed with your customers and your ICP. 
Focusing on anything else results in wasted resources.


Focus on “problem-solution-benefit” rather than price. 
When you show prospects how you’ll help them succeed, price becomes less of a problem for them.


Sales and Marketing alignment is imperative.
If your teams aren’t pulling in the same direction, the results you want to see are essentially impossible.

HubSpot Video

In volatile market conditions, you don’t need to just be flexible, you need to be efficient. Sales and marketing need to be completely aligned. 

Uzair Dada • Founder & CEO, Iron Horse