Investment Insights Report for 2024 Budget Planning

In anticipation of the imminent 2024 planning season, Iron Horse surveyed 400 B2B marketing decision-makers to understand the most important outcomes they are trying to achieve with their next planned investment.

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Content Marketing Metrics – From Engagement to Conversion

Content marketing metrics are tricky. Here are 15 metrics to see how effective your content strategy is, as well as how to optimize.


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Adapting Your Sales Process to a Self-Serve World

If prospects want to be left alone during their buying decision, how do you make sure your company stands out? Watch to find out.


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Evaluate the Maturity of Your Marketing Function

Take this five-minute assessment to understand your current level of your marketing maturity—and what you can do to move to the next level.