Make sense of your paid media data with Iron Horse and Demandbase.
In this episode of Demand Delivered, Ben and Uzair challenge the traditional view of ABM, arguing that it’s not just marketing—it’s a company-wide growth strategy. They discuss why most ABM initiatives fail, how AI and unstructured data are reshaping account targeting, and why tools like Clay and Common Room are game-changers for outreach..png?width=700&height=300&name=DD%20-%20SPEAKER%20CARDS%20(1).png)
In our first episode of Demand Delivered, Ben and Uzair break down why marketers tend to overcomplicate paid media, intent data, and sales alignment—and what to do instead. Marketers often drown sales teams in excessive data, expecting them to extract insights, when in reality, a simpler, more strategic approach is needed. The discussion also challenges the idea of intent, arguing that much of what we call intent today is really just early signals of interest—and misusing it leads to wasted effort.
