End-of-Year Wrap Up: Marketing’s Past, Present and Future

As 2022 comes to a close, our friends at ON24 asked industry leaders to join them for a “fireside chat” to break down the year’s highlights, lowlights, and what we can expect in the new year. Iron Horse’s Daniel Rocheleau joined the conversation with tactics he’s seeing work for our clients and a strategic look at where sales and marketing in the tech space are headed in 2023. 
Originally aired on December 21, 2022.

Key takeaways.


Connect the dots.
The days of siloed organizations and “push and pray” methods are coming to an end. Integrated marketing and aligned teams should be a priority in 2023.


It’s not about you. 
Successful marketing focuses on telling potential clients what they need to hear, not what you want to tell them. Put yourself in your customer’s shoes and always ask “what’s in it for me?”


Get (and stay) on the same page.
If sales and marketing don’t work together, you’ll confuse your prospects before you can sell to them. Alignment is not a one-and-done task, but takes consistent effort from both sides.


“It’s a change of mindset. We want to see marketing considered an extension of the sales team. We want to see what sales does as part of the marketing cycle. You’re all on the same team.”

Daniel Rocheleau • Sr. Director of Digital Marketing, Iron Horse


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Daniel Rocheleau • Sr. Director of Digital Marketing, Iron Horse

Daniel is a Sr Director of Digital Marketing at Iron Horse with more than 25 years’ experience in the digital marketing field. Daniel works closely with our technology-driven customers to deliver strategy and manage programs to bring the latest and greatest technologies to market. Before coming to Iron Horse, Daniel was at HP for 12 years, where he was the worldwide marketing lead. In that capacity, he launched HP’s gaming brand, HP OMEN, above the noise in a highly competitive market, establishing it as a relevant brand today.

Josh Baez • Sr. Manager, Corporate Marketing at ON24

As a buyer-focused B2B professional who has worked across marketing, sales, and customer success, Josh is currently a Senior Marketing Manager at ON24. He is a creative, passionate, goal-driven marketer who thinks strategically and holistically to overcome challenges–big and small–with expediency and efficiency.