The Marketer’s Crystal Ball: 3 Predictions to Engage, Connect, and Overcome

The marketing and economic climates continue to change at breakneck speeds. And for marketers to find success among these turbulent tides, they must be able to change with them. In our session with ON24 during their Revenue Kickoff event, we took a strategic look at three predictions of key engagement trends going into 2023 that marketers should pay close attention to. 
Originally aired on November 30th, 2022.
virtual summit-LP-polaroid

Key takeaways.


Prediction #1: Customer engagement
Marketers are going to renew their focus on engaging and retaining current customers. 


Prediction #2: Partner ecosystems
Ecosystems of mutual partnerships are primed to emerge as the new go-to-market.


Prediction #3: Agile planning 
The companies that win will be those who’ve built mature and agile planning processes.


The marketer of the future needs to be holistic. They need to think integrated. Think about connecting the dots. 

Monica Behncke • Chief Growth Officer at Iron Horse


Monica Behncke • Chief Growth Officer, Iron Horse

As Chief Growth Officer, Monica is responsible for Iron Horse clients’ growth and alignment strategies. Most recently, Monica was the Vice President and Global Group Director of B2B Services at Forrester where she led over 100 advisors and analysts serving B2B sales, marketing, and product executives. Prior to Forrester, Monica led the Marketing Executive practice for SiriusDecisions, where she developed and applied best practice methodologies serving executives across a variety of industries. Before her advisory service roles, Monica held executive positions in AMD, Cisco, and IBM. 

Josh Baez • Sr. Manager, Corporate Marketing at ON24

As a buyer-focused B2B professional who has worked across marketing, sales, and customer success, Josh is currently a Senior Marketing Manager at ON24. He is a creative, passionate, goal-driven marketer who thinks strategically and holistically to overcome challenges–big and small–with expediency and efficiency.