Keep your goals in the forefront of your planning.
Don’t host a hybrid event because it’s trendy. Know what your goals are and make sure whatever you plan, hybrid or not, helps meet those goals.
The balance between in-person and virtual varies.
Hybrid events come in different flavors. Some lean more to one side than the other. The right format for you will depend on your goals.
Hybrid event audiences have unique needs.
Communicating and catering to both in-person and virtual audiences simultaneously requires a mix of integrated technology and playbooks.
About 75% of our North American customers said they were interested in coming back live. So, we're really optimizing for the live experience while hoping to give those customers that cannot attend [in person] a virtual component.