ON-DEMAND WEBINAR

Moving Forward with Hybrid – The Guidewire Experience

Hybrid events started as a necessity but have quickly become a strategy on their own, maximizing reach and return. But how are organizations building these events in successful ways? 

Steph+Darlene
Webinars

Key takeaways.

1

Keep your goals in the forefront of your planning.

Don’t host a hybrid event because it’s trendy. Know what your goals are and make sure whatever you plan, hybrid or not, helps meet those goals.

 

 

2

The balance between in-person and virtual varies.

Hybrid events come in different flavors. Some lean more to one side than the other. The right format for you will depend on your goals.

3

Hybrid event audiences have unique needs.

Communicating and catering to both in-person and virtual audiences simultaneously requires a mix of integrated technology and playbooks.

HubSpot Video
04:37

About 75% of our North American customers said they were interested in coming back live. So, we're really optimizing for the live experience while hoping to give those customers that cannot attend [in person] a virtual component.

DARLENE SMITH • SR DIRECTOR OF MARKETING EVENTS, GUIDEWIRE