Sometimes it feels like marketers are from Mars and the audiences they target are from Venus. To truly be effective and see results, marketers need to speak the right language, but how? It starts with quality data.

Join us for a Coffee Break discussion between Steve Niemiec, Chief Revenue Officer of TechTarget, and Joe Cantu, Director of Digital Marketing at Iron Horse as they highlight how to leverage insights from paid media to deliver more targeted marketing campaigns with improved ROI.

In this session, they will cover:

• Using advanced audience capabilities, including intent data and first-party data
• Reaching audiences at every part of the funnel
• Using data from paid media campaigns to improve personalization and ABM
• Using insights from paid media to enable sales