9 B2B Marketing Predictions for 2023: Prepping our Bingo Cards.

2022 was full of things we’d never have on our bingo cards. This year, we’re more prepared. Uzair Dada and Monica Behncke break down our 2023 bingo card and lay out what the year might hold for B2B Marketing, ChatGPT and six other hot topics.
Originally aired on January 26th, 2023.

Key takeaways.


Be ready for growth.
Companies (and your competitors) are waiting for the right moment to shift back into growth mode. Preparing for that growth now gives you the advantage when it’s time to execute.


Focus on real metrics, not vanity metrics.
Adding people to your list isn’t helpful if they don’t convert. Pay less attention to the metrics that just look good on a slide. Give more energy to the KPIs that really matter.


Partners are more important than ever.
Co-marketing is giving way to co-selling, working with trusted partners to help both companies extend their sales process. We expect to see more businesses teaming up to make growth happen in 2023.


B2B companies have learned a lesson about agility. They can’t just pull back. They have to have fluidity. When the conditions are right, companies are going to have the processes in place for growth. 

Monica Behncke • Chief Growth Officer at Iron Horse


Uzair Dada • CEO & Founder, Iron Horse

Uzair built Iron Horse from a startup to an award-winning growth marketing agency helping global brands build scalable integrated marketing programs. Uzair is regularly featured in Wired.com, CNET, Demand Gen Report, DM News, eMarketer, MediaPost, Native Mobile and Retail Integration, and has spoken at TechWeek, Marketo Summit and other key industry events.

Monica Behncke • Chief Growth Officer, Iron Horse

As Chief Growth Officer, Monica is responsible for Iron Horse clients’ growth and alignment strategies. Most recently, Monica was the Vice President and Global Group Director of B2B Services at Forrester where she led over 100 advisors and analysts serving B2B sales, marketing, and product executives. Prior to Forrester, Monica led the Marketing Executive practice for SiriusDecisions, where she developed and applied best practice methodologies serving executives across a variety of industries. Before her advisory service roles, Monica held executive positions in AMD, Cisco, and IBM.