TOOLKIT

The B2B Marketer's Content Strategy Toolkit.
Use content more strategically in your programs and campaigns.
Maximize your ROI.
Transform one piece of video content into many formats to fill your content pipeline and create multiple touchpoints throughout the entire B2B buying journey.
Plan with purpose.
Video content delivers more value when you design it for repurposing from the start, making your production investment work harder across multiple channels.
Production vs. authenticity.
Finding the right balance between video quality and genuine human connection is essential for engaging today's B2B audiences at every stage of the funnel.
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Once you get somebody exposed to your product, it takes 22 additional touchpoints to get them to even consider you. Those are all content touchpoints you actually have to produce.
Since joining Goldcast in September 2021, Kelly has been instrumental in building a robust and scalable marketing engine from the ground up, powering the company’s 10-times growth in ARR through strategic content, events, and demand generation. Her leadership has been foundational in shaping Goldcast’s brand and positioning it as the leading AI-powered video content platform for B2B marketers. Kelly’s deep expertise in growth and digital marketing was honed through key roles at Wistia, Dynatrace, and PagerDuty. She holds a B.A. in Communications from Boston College and is widely recognized as a thought leader in B2B marketing.
Stephanie Siemens is a Client Engagement Manager at Iron Horse specializing in virtual events and skilled in event management, communication, and various systems. Before coming to Iron Horse, Stephanie worked in healthcare as an Events Specialist, tasked with coordinating and executing live and virtual events, as well as working cross-functionally between teams on various digital marketing campaigns.
TOOLKIT
Use content more strategically in your programs and campaigns.
WEBINAR
Craft webinars that resonate with your audience and drive engagement.