---
title: 6 Common Content Marketing Mistakes—and What to Do Instead
description: Content marketing is crucial, but many marketers struggle to create content that drives action. Learn how to avoid the most common mistakes with this video guide.
image: https://info.ironhorse.io/hubfs/CM-Mistakes-Resource-Card.jpg
---

[![iH-Logo2020](https://info.ironhorse.io/hubfs/iH-Logo2020.svg)](https://ironhorse.io/)

### VIDEO GUIDE

# 6 Common Content Marketing Mistakes—and What to Do Instead.

 

In today's B2B landscape, content marketing is crucial, but many marketers struggle to create content that drives action. Iron Horse Content Director Amber Keller breaks down the most common content marketing mistakes, provides actionable solutions, and helps you create more effective, audience-centric content that drives results.

![cm-mistakes-LP-graphic-2x](https://info.ironhorse.io/hubfs/cm-mistakes-LP-graphic-2x.png)

![Webinars](https://info.ironhorse.io/hubfs/Icon_Webinar.svg)

## Key takeaways.

1

**Start with strategy, not format.**

Understand your campaign goals and business objectives before planning any content.  
 

2

**Create content for real people.**

Consider the “what, why, and why not” of your audience’s needs.

3

**Measure effectiveness, not just performance.**

Focus on the content that accelerates pipeline and leads to more efficient sales conversations.

---

[Content Strategy Toolkit](https://info.ironhorse.io/b2b-content-strategy-framework-template)

---

## More resources.

 Blog 

[![content-campaign-results-blog-b.jpg](https://info.ironhorse.io/hubfs/content-campaign-results-blog-b.jpg.webp)](https://ironhorse.io/blog/make-your-content-campaigns-deliver-results/)

### [How to make your content campaign deliver the results that you want.](https://ironhorse.io/blog/make-your-content-campaigns-deliver-results/)

 Whether you’re creating content or curating it, here’s how to make sure your content strategy supports your campaign goals.

[Learn MoreArrow Right](https://ironhorse.io/blog/make-your-content-campaigns-deliver-results/)

 Webinar 

[![info.ironhorse.iohubfssocial-suggested-imagesinfo.ironhorse.iohubfsIH-CoffeeBreak-November-2024-Resource Card](https://info.ironhorse.io/hubfs/social-suggested-images/info.ironhorse.iohubfssocial-suggested-imagesinfo.ironhorse.iohubfsIH-CoffeeBreak-November-2024-Resource%20Card.jpg)](https://info.ironhorse.io/cb-signals-to-strategy-modern-marketing-mix-replay)

### [Building Your Modern Marketing Mix for 2025](https://info.ironhorse.io/cb-signals-to-strategy-modern-marketing-mix-replay)

 Ready to transform your marketing mix for better results? Learn how leading companies are using intent data and omni-channel strategies to reach and convert their ideal customers.

[Watch NowArrow Right](https://info.ironhorse.io/cb-signals-to-strategy-modern-marketing-mix-replay)

 Blog 

[![sales-effectiveness-blog-A.jpg](https://info.ironhorse.io/hubfs/sales-effectiveness-blog-A.jpg.webp)](https://ironhorse.io/blog/infographic-improve-sales-effectiveness/)

### [How to Improve ABM Sales Effectiveness | Iron Horse Blog](https://ironhorse.io/blog/infographic-improve-sales-effectiveness/)

 This infographic uses data from our Sales Effectiveness Report to identify 6 ways that Sales and Marketing teams can better collaborate to improve ABM program outcomes.

[Read MoreArrow Right](https://ironhorse.io/blog/infographic-improve-sales-effectiveness/)

![logo01](https://info.ironhorse.io/hubfs/UP_OF922482185495/logo01.png)

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