9 B2B Marketing Predictions for 2023: Prepping our Bingo Cards.

Coffee, bingo and big ideas— the next eleven months of tech marketing in just thirty minutes.

January 26th @ 11:00 am PST


2022 was full of things we didn’t have on our bingo cards. Economic uncertainties, political conflict, whatever happened with Twitter—the year raised more questions than it answered. No one’s really sure what’s going to happen in 2023, but if we’re all going to take guesses, we think you should definitely get credit if you get it right.

At our January Coffee Break, Iron Horse’s Uzair Dada and Monica Behncke will go on record and fill out their 2023 bingo cards, sharing what they think the new year holds for all things B2B marketing.

They’ll be working on their individual predictions right up until show-time, but here’s a preview of some topics that will be covered:

  • Where will B2B tech companies find growth in the new year?
  • How do we expect to see the sales process shift?
  • What will the most effective balance between inbound and account-based marketing be by December?

It’s not all about Uzair and Monica, though—we want to hear your predictions too! We’ll provide blank bingo cards to all attendees so you can follow along and fill out your own card. Feel free to borrow predictions from our speakers, but make sure to also add your own. We’ll be checking in periodically throughout the year to see which of our predictions actually come true. 

Register now.



As Chief Growth Officer, Monica is responsible for Iron Horse clients’ growth and alignment strategies. Most recently, Monica was the Vice President and Global Group Director of B2B Services at Forrester where she led over 100 advisors and analysts serving B2B sales, marketing, and product executives. Prior to Forrester, Monica led the Marketing Executive practice for SiriusDecisions, where she developed and applied best practice methodologies serving executives across a variety of industries. Before her advisory service roles, Monica held executive positions in AMD, Cisco, and IBM. 


Uzair built Iron Horse from a startup to an award-winning growth marketing agency helping global brands build scalable integrated marketing programs. Uzair is regularly featured in Wired.com, CNET, Demand Gen Report, DM News, eMarketer, MediaPost, Native Mobile and Retail Integration, and has spoken at TechWeek, Marketo Summit and other key industry events.