Sometimes it feels like marketers are from Mars and the audiences they target are from Venus. To truly be effective and see results, marketers need to speak the right language, but how? It starts with quality data.
Key takeaways.
1
Take advantage of advanced audience capabilities.
Intent data and first-party data are gold mines of information that can accelerate sales opportunities.
2
Take a data-first approach to personalization.
Reach your audiences with customized content at every part of the funnel using data from your paid media campaigns.
3
Share all data, everywhere and all of the time.
ABM doesn’t reach its potential without integrated technology and teams. All data points should be logged and used to enable sales.
6:45
ABM is not a short burst campaign. It needs to be an ongoing, long strategy.
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